LCAPs require it, but what does authentic community engagement look like?
By Lisa Kopochinski
The buzz words “community engagement” are being heard repeatedly in private industry and marketing circles. It seems engagement is the be all and end all, no matter the sector. And that’s certainly the case for school districts that are now tasked with creating strong community connections as part of recent state mandates.
But what does community engagement look like, and how can districts know if they’ve successfully wrapped their arms around this elusive goal? It all starts with communication.
“The best school districts ensure they are communicating consistently and regularly with their various audiences in the local community,” says Marci McFadden, chief of communication and engagement for the Monterey Peninsula Unified School District, a CASBO organizational member.
Dissected further, the three main components of successfully engaging the community include the ability to listen, take action and share the results.
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Lisa Kopochinski Writer, Editor and Content Marketer 