The Importance of Collaboration in Supply Chain Management

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Successful collaboration requires full transparency and is not as prevalent as one might think.

By Lisa Kopochinski

It would be accurate to say that successful business relationships operate on the same principles as personal relationships. In order for the relationship to thrive, there needs to be strong communication, complete transparency and a desire for all parties to benefit.

Business collaboration efforts fail a great deal of the time because “people are not walking in with their eyes wide open,” said Mike Owens, who recently retired as vice president of Physical Logistics for Nestlé Canada Inc. in Toronto, and is on the board of the Supply Chain Management Association (SCMA). “It’s easy to use collaboration as a buzzword, but
many only want to look at it from their own perspective.”

Owens says it is first necessary to go back to the definition of what a supply chain is – the movement of goods and advanced services from manufacturing all the way to the consumer.

“It’s the exchange of products, services, information and money,” he said. “All those interchanges between partners in a supply chain present an opportunity to either get it right or get it wrong.”

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Collaboration in Supply Chain Management